FOODLOVER magazine

Marketing

Below you will find testimonials from…

 

TESTIMONIALS - advertisers, friends and partners

“We have worked with FOODLOVER magazine for several years now, and we will continue to do so because they offer such a fantastic service. The quality of the content is excellent and the team are always proactive and looking for even better ways of helping us to promote our business, whilst always protecting the integrity of the publication, which is exactly as it should be.”
Gary Holloway, Fussels Fine Foods

Foodlover

“Finding titles that one can feel confident about the expenditure benefit instantly is rare. Finding one that matches the high quality of your brand with an editorial integrity to match is hens teeth country! West Country FOODLOVER is such a title and as a small budget advertiser is a relief to have found.”
Jesse Pattisson, Brown and Forrest in Curry Rival in Somerset

“We have worked with FOODLOVER from the start and are proud to be part of the region’s leading magazine devoted to food. Working with Lindsay and the team has been an absolute pleasure. Their combined passion for FOODLOVER and drive to maximise benefits for advertisers is a key reason for its success. The quality of content, particularly the recipes, puts it up there with many of the paid for titles. I have no doubt that FOODLOVER will continue to go from strength to strength.”
Paul Downing, Dart Marina Hotel and Spa

“FOODLOVER magazine plays an integral role in our annual marketing strategy. It’s a beautifully designed publication, with carefully considered content which appeals to our ideal demographic. We work closely with the editor and design team to achieve the best results we can from our campaigns – something we feel is really important in getting maximum results. And we are not just an advertiser, we also wait eagerly each month for the latest copy to take home to read ourselves!”
Pamela Evans, Jon Thorner’s Ltd

“Here at Food & Drink Devon we are delighted to be working with the region’s leading home cooking magazine, West Country FOODLOVER. With their target foodie readership this partnership is a perfect platform to extend our members’ profiles and shout about Devon’s amazing food and drink.”
Michael Smith, Chair of the board of Directors for Food & Drink Devon

“Congratulations to JP and the team who put together such a fantastic magazine. We love FOODLOVER for its dedication in promoting the very best of West Country food from field/garden to plate – and for the inspiring recipes. Copies of FOODLOVER fly off the shelf the moment they arrive.”
Linda Sambell, Overt Locke

“We have absolutely loved working with JP, Lindsay and the team at FOODLOVER. The magazine is always a fantastic read and gives the nationals a real run for their money. The mix of traditional advertising and advertorials was what really attracted us and the online support through the website and twitter is an added bonus! A great way to get your brand out, about and noticed whilst working with people who really know their stuff when it comes to local food.”
Briony Wood, Blackacre Farm Eggs

“The West Country FOODLOVER is beautifully printed, well presented, with informative and interesting articles that signify everything there is about food and drink in this wonderful part of the country. Celebrating chefs, producers and suppliers the magazine provides the reader with insight and an opportunity to learn something new. You can almost taste the food from the pages, there really is no excuse not to give it a go and get cooking.”
Claire Vickers, Jamie Oliver’s Fifteen Cornwall

“As a fairly new organisation Dorset Food & Drink welcomes the opportunity to be able to work with FOODLOVER magazine. It is such a great magazine, reaching out to audiences in Dorset and beyond.”
Katherine Wright, Dorset Food & Drink

“We love FOODLOVER, not only because of the high quality feel, content and distribution, but also because it is unique in the West Country. Packed with seasonal recipes and interesting content, which foodies love, the title is very on brand for us. We would recommend this magazine to anyone reaching out to those who love good food.”
Watergate Bay Hotel

marketing for foodie businesses

“We put FOODLOVER in our veg-boxes which our customers love! We have also been advertising regularly for almost two years and can highly recommend the magazine to other foodie businesses.”
Roger Rossignol, The Cornish Food Market

“I just wanted to say a huge thank you for the fantastic job you’ve done with the Christmas issue of your magazine. It looks amazing and I’m delighted to be featured in such a high quality publication which is so rich in content and amazing recipes. Well done!”
Debbie Stelling, Fine Country Fare

“Well done on the magazine. This must be one of, if not the, best free publication I have seen in many years.”
David Thomson, Pro Publications International Ltd

“I’m really impressed by The West Country FOODLOVER magazine! We have traditionally found it very difficult to attract customers through magazines; since placing an advertorial in the FOODLOVER magazine we have had many more enquiries and promo code users than we have ever had in others. It’s very striking , the layout, paper quality and visuals are excellent and it’s exactly the kind of magazine we are about. It is great for all target audiences- an interesting, informative, great recipes and enjoyable read. Well done Lindsay, JP and Becci!”
Anna Bury, Eversfield Organic in Devon

“Our customers seem to really like this magazine… they find it interesting with some good articles and nice recipes.”
Steph, Lakeland in Truro

“In the food trade, quality is paramount so I was delighted to come across FOODLOVER: a regional publication clearly working to national media standards. I was so impressed with the magazine that I immediately wanted to be involved, and so now I write my ‘Chef’s Tips’ for every issue. I would highly recommend this title to people who are passionate about food and to businesses across the South West.”
Peter Gorton, Masterchef of Great Britain

“Got my latest FOODLOVER through the post last week looks lovely! Recipes will be keeping me busy for a little while, will I get a reminder through when my subscription runs out do you think?”
Oriana Humphryes, strawberrymarketing.com

“Anything that celebrates the devoted producers across the West Country gets our vote, and JP and the team do a great job of pulling together the collective energy and enthusiasm for great food in our region. A pleasure to work with this very professional team.”
Rachel Lovell, Riverford

“With all their delicious recipes focussing on local and seasonal, FOODLOVER is a great source of foodie inspiration, reflecting what we champion in-store. It’s a good read for those that stop in the café too, who like to flick through over a coffee or lunch and take it home for later.”
Laura Elliott, The Better Food Company

“The Magazine has arrived and it is SO good. Looking forward to doing business!”
Jennie Keeler, Tregassow Asparagus

“We are very lucky to live and work in such a beautiful part of the country and equally as lucky to have such a high-quality publication in the form of FOODLOVER right on our doorstep, bringing us food related news from around our region. The magazine is always crammed full of scrummy recipes and the ratio of editorial to advertising is spot on which is great for both the reader and the advertiser. The speed that copies disappear off the counter is a clear indicator of just how popular it is with the public too. Lindsay, JP and their team are passionate about what they produce and rightly so. Keep up the good work!”
Jon Dart, Harts of Stur

“It’s great to work with JP and the FOODLOVER team and know we are reaching foodies throughout the South West with news about the Exeter Food Festival. The magazine format is really fresh and friendly and full of tempting recipes!”
One Voice Media and PR Ltd

 

What better time to talk to foodies than when they’re looking for inspiration?

marketing to foodies

FOODLOVER magazine is designed to inspire an audience passionate about quality cuisine, seasonal local produce and entertaining. Our features are aimed to encourage support of the West Country producers through chefs’ interviews and tips, seasonal produce ‘from field to plate’, recipe ideas, entertaining at home, events and more. The magazine even includes a children’s section in every issue.

The title is read by over 70,000 foodies across the South West who are brand conscious and passionate about food and drink. The website hosts daily changing content which is supported by Facebook and Twitter. In addition, more than 29,000 foodies have subscribed to our online offers newsletter.

We are passionate about how marketing works and want to help you engage with foodies in a creative way that gets you noticed. Our packages are made to suit your business so give us a call to discuss and receive our media pack.

Read about the distribution
FOODLOVER magazine is the region’s only foodie title to be distributed directly into foodie homes via food-box delivery schemes. It is also the only title to be stocked in all Lakeland stores across the South West. It also enjoys a growing number of paid subscribers who collect each issue so they can refer to past recipes. FOODLOVER is also stocks in the region’s leading delis, farm shops, bakeries, butchers and other outlets.

There is not wastage! Every copy is picked up due to our proactive and targeted distribution and quality content.

The demographic – people interested in food, local produce, learning new skills, eating out and being creative in the kitchen:

  • 70% female, 30% male
  • All ages
  • Medium to high disposable income earners and families
  • Brand and quality conscious consumers

Please get in touch if you’d like more details.

Foodlover

Read about the content
FOODLOVER magazine is packed with fun seasonal recipes that inspire foodies to cook. This makes the magazine unique in the West Country. The content is high quality, meaning the title is read cover to cover and is kept in the home so that foodies can refer to past issues and ideas.

Content that is sold is clearly marked as such so that foodies know exactly what they are reading. Special attention is also placed on the layout, ensuring that advertising is kept to a minimum – as a result, marketing and advertising stands out more.

magazine spread

Marketing online
Our digital platform is a concise online news resource dedicated to local food in the West Country and updated daily. It’s a platform for readers to find seasonal news, recipe ideas, food event previews, competitions, seasonal recipes and foodie features. New visitors are finding our site everyday through searches for foodie news and events in the West Country and while they’re with us they spend time looking around creating impressions and clicks for our advertisers.

foodlovermagazine.com gets more than 21,000 page views per issue and is supported by a e-newsletter database, Facebook, Twitter, Tumblr, Pinterest and Google+ – making the website a very powerful marketing tool. 88% of views are unique. The average visitor looks at three pages of the site and some of our most popular pages are the recipes, events and competitions pages which shows our readers are interested in the localised content.

Digital marketing: take advantage of featured pages and banner advertising to highlight your presence and products amongst our online foodie users. Marketing packages can include social media promotions and online competitions to really get your company noticed online.

Sources: WordPress Stats / Google Analytics

Dedicated online packages are available upon request.

Marketing in the newsletter
We have been busy over the past three years building up our newsletter e-mail database. Recipients ‘opt-in’ rather than opt-out resulting in a high quality database. Thanks to our fantastic foodie readers and online users, we now have more than 29,000 registered addresses and have launched the much anticipated ‘offers’ e-newsletter! The platform allows you to market your exclusive offers to foodies across the West Country and nationally!

Read about our fabulous readers

The most important note to make about FOODLOVER is in relation to its fantastic and loyal readers. More and more foodies are subscribing to FOODLOVER to ensure they get every copy – from all over the country. If you speak to any of the stockists, they will tell you that foodies visit every month to ask for the latest issue which shows just how popular and sought after the magazine is!

Readers are constantly getting touch to share their thoughts and feedback on the magazine and its content. Here is a selection:

Congratulations on an excellent magazine. It is enjoyed by all the family.
Gloria Morris

Why do your recipes and pictures make my mouth water SO much, so many tips and recipes I never have time to try them all, but the ones I do always taste great and always get great feedback (but people think I am a whizz, but in fact its you)
Jamie Walker

Got my latest FOODLOVER through the post last week looks lovely! Recipes will be keeping me busy for a little while, will I get a reminder through when my subscription runs out do you think?
Oriana Humphryes, www.strawberrymarketing.com

I was running at the gym earlier and spotted your magazine for the first time! I loved it and actually my trip to the gym was shortened as I didn’t stop reading the magazine till the end.
Alison Bradley, Great British Bake Off contestant

cover 25 FoodloverI love the magazine. I wrote all the dates in my diary of the various events you listed and described in the hope that we could manage something and I have kept it on the side as I dip in and out of it from time to time. Its got a good focus for practical foodies like us. We make all our own butter and this weekend we hope to harvest the gooseberries from our allotment.
Jan Parsons

Hi, I am renewing my subscription and also adding a young friend of mine who is fanatical about FOODLOVER. Thanks!
Else Sargent

Just a quick email to say how much I enjoy your magazine. The recipes are amazing. I haven’t bought any bread since you published the recipe for the Classic Russian Black Bread. It is the very nicest bread I have ever made, and tomorrow I shall be making loaf number 6!!
Barbara Christoforou

Hello. I picked up a copy at Philip Warren’s butchers at Launceston. I was really impressed with the quality of the magazine. All of the articles were interesting and I found a lot of useful tips. Especially about Christmas lunch as I am a veggie cooking it for several people who are not! I think I’ll stick to cooking beef though – at least I know if that has a raw bit in the middle, it won’t kill them! Am also really looking forward to trying the mincemeat ice cream and chocolate and almond parfait. I might even roll up my sleeves and attempt to make the sugar paste snowmen to go on top of cupcakes,  that’ll impress my children. ..or give them a belly laugh depending on the results!  Thanks again.
Elaine Henbest

For any of you “Foodies”, I came across this lovely FREE (yes, free) magazine at the Exeter Food Festival yesterday. Lots of lovely seasonal recipes and local offers etc. It is also available online, or £15 for delivery, and I don’t think you need to be living in W Country to enjoy. For those of you living in W Country, it can be picked up at Lakeland for free. I don’t know if there are any similar mags for other counties, it might be worth a look.
Vivien Orman

Thank you very much for running the foodie prize competitions. I was lucky enough to win the mixed boxes of Portlebay Popcorn, which are delicious. Keep up the good work on the magazine; I really loved the section on cooking on a budget and frugal recipes.
Vanessa Shire

I just picked up a copy of your magazine No19 from my favourite farm shop in West Penwith, Higher Trenowin Farm. Your magazine is great, you’ve really got it all together. Thank you, it really raises the profile of any shop with such a professional approach.
Richard Tennant

Talk to our creative marketing team for further details and ask for our media pack: lindsay@foodlovermagazine.com or 01458 224555

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Foodlover Magazine

West Country FOODLOVER is a print magazine and news based website offering a foodie’s guide of what’s hot across the South West. We inspire foodies with great seasonal recipes, competitions, news and events. The magazine, website and newsletter reach more than 128,000 foodies each issue.